FRUIT-FULL / MASAGANA



“Every New Year’s Eve, Filipino families observe Media Noche by gathering and displaying 12 round fruits—each representing a wish for prosperity during every month of the upcoming year—as a holiday feast centerpiece. Customs like these are connective tissues between loved ones, carrying especially poignant meaning for immigrants far away from home.

Through Fruit-full/Masagana, her latest art book, arts-based researcher and designer Kaye Yuvallos translates the traditions of both her Filipino and Chinese heritage into her own playful yet heartfelt wish for collective abundance. Yuvallos depicts fruit at its peak season in bright, colorful illustrations arranged like a calendar for each month. In a world optimized for instant gratification, Fruit-full/Masagana prioritizes quality over convenience. For Yuvallos, a fruit’s seasonality is what makes it a meaningful gift—something to be treasured because obtaining it requires patience and intention. 

“Masagana” is a Tagalog polysemy that means both “bountiful harvest” and “prosperous life,” through which Yuvallos further strengthens the connection between fruits and blessings. With contrasting palettes, soft gradients, and a bowl of round fruit, Yuvallos exemplifies that generosity is something you can carry with you.”


-- Regine Malibiran, forthspace productions



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