2023
The Global TB Caucus’ 2023 flagship events were originally a set of separate regional face-to-face meetings focused on building the necessary momentum for the United Nations High Level Meeting on TB. I learned from regional leaders in the Secretariat that parliamentarians shared similar goals and frustrations for TB advocacy and commitments from Heads of State. This led to unifying all of the summits under one campaign: “Future-proof”.
The theme was built upon the 2023 theme adopted by those in the TB community: “Yes! We can end TB.” We began from their optimistic charge towards a future world free from TB through a lens of strength and trust, especially as the network seeks to inspire more solid connections with affected communities and resource providers.
I led the process of synthesizing the summits together underneath a clear
visual direction and identity, working closely with the Caucus Secretariat and communications team to create a message and distinct aesthetic language that stood out in corporate language predominant in the public and global health spheres.
The campaign formed the basis of each region’s political declarations, which were eventually signed and passed by 49 active parliamentarians who attended our regional summits in India, Tajikistan, and Kenya. The declarations for Eastern Europe & Central Asia and Africa were notably raised in the Tajikistan and Kenyan parliaments, respectively.
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